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Saturday, June 4, 2011

Etihad turns up heat on rivals with summer air fares deal

Etihad Airways has kicked off the summer with a promotion that promises to match first or business-class fares provided by any other airline for families travelling together on most of the routes it serves from the UAE.
The move aims to undercut the Abu Dhabi-based carrier’s rivals as the crucial summer peak period draws near. 
The Abu Dhabi-based carrier’s ‘family fares’ offer, launched on Friday, will provide 20 percent discounts to families making outbound journeys in all classes, including economy if they depart the UAE capital before 24 June and return before 15 September.
The promotion will match published ticket prices of airlines operating to non-stop destinations also served by Etihad.
“The summer months are an extremely popular time for families to fly together, and we are happy to be able to offer them a deal with the Family Fares promotion that potentially reduces the expense of a holiday,” said Etihad’s chief commercial officer, Peter Baumgartner, in a press statement.
Middle Eastern airlines have been offering discounts on travel into and around the region in a bid to restore confidence in the MENA’s tourism industry following a wave of political unrest
Etihad slashed 40 percent off economy fares for UAE and Gulf travellers during May, while Emirates recently scrapped a fuel surcharge imposed earlier this year.

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