Over half a million AirAsia tickets were snapped up within a day when the airline’s “Mind Blowing Fare” promotion of RM1 per seat started on Tuesday.
AirAsia also recorded its highest number of sales in an hour, selling 36,871 seats, which is a 47.5% increase from the previous record of 25,000.
The campaign offers flights to selected domestic and Asean desti nations at RM1, including Alor Setar, Johor Baru, Langkawi, Penang, Singapore, Bandung (Indo nesia), Phnom Penh (Cam bodia) and Krabi and Phuket in Thailand.
The RM1 fare is applicable for one-way travel only and does not include taxes.
AirAsia group chief executive officer Datuk Seri Tony Fernandes said the low-cost airline credited a newly implemented system for expanding its booking capacity.
“With the new booking system New Skies, AirAsia can now accept up to almost one million flight bookings a day,” he said in a statement yesterday.
Booking for the RM1 air fare campaign is open until Aug 15, 2010 and is valid only for travelling next year between April 1 and Aug 11.
When asked about the return ticket price, AirAsia communications executive Daphne Cheah said “our fares are based on a tier system.”
“We (AirAsia) might say return fares are from RM50, but if it’s all snapped up and people can’t find it, we would be branded liars.
“We try not to put return fares as it may mislead people,” she said, adding that AirAsia kept to its practice of displaying one-way fares.